You’ve got a press release that’s hotter than a jalapeño-laden pizza. Now what? Next comes the convoluted, arguably even a little bizarre world of Chicago press distribution, and it’s no child’s play. Let’s read more about Press Release Chicago.
Look, you can yell from the Sears Tower-yes, yes, Willis Tower for those of a newer generation-but trust me, the pigeons don’t care. Instead, get smart about the way you work the maze that is the press release.
Let the cat out of the bag: Chicago isn’t your average media market. Filled with a mix of culture and corporations, the media there is big enough to have hosted a wedding reception for the Griswolds.
When you’re tossing in a press release, think of it like throwing a grand soiree for the who’s who. You have your selective guest list: Chicago Tribune, Sun-Times, Crain’s Chicago Business, and the like-all with their special flavor, as in deep-dish vs. thin crust pizza. Get to know their taste, writing style, and the kind of stories they drool upon.
Now, regarding timing: a well-timed release here is like catching a Cubs game in which the crowd is cheering-you want the cheers with you, not fighting a collective yawn. Try not to jam in your latest scoop amidst meatier, bigger stories. Timing will make your release hit as a Grand Slam Homerun, not a bunt.
And distribution services? Can’t talk about Chicago without mentioning them. They’re kind of the Corleones of content delivery: nobody distributes alone, but they make sure your message gets “made.” But before you go throwing cash at them like confetti, let’s just remember they’re tools, not magicians. They can help, but your story’s power has got to steal the show.
Want to hear a joke? Here’s a quick story: I once knew a guy, lets call him Phil. Phil sent out his press release on deep fried Twinkies on the very same week that the health food expo was in town. Talk about dishing up a cold pizza. Timing is everything, folks!
With a news release, it is not writing, per se, but rather talking – conversational. Think coffee shop chat, not some sort of corporate decree from a steel podium, although that is fun to envision.
Oh, and about that mighty subject line: It’s your first impression, so it better be catchy enough to stick-like a top-notch slogan in a sausage fest. Engagement doesn’t stop there. Watch responses – did reporters pick it up, twist it or put it through the grapevine blender? Engage back. That is, as in dating, listen more than speak. Journalists are busy persons; acknowledge and thank, perhaps even tweak.
And, finally, a whispered word of advice: get in sync with the social media chatter. It is not all bricks and mortar; it’s a fast, sometimes furious conversation in cyberspace.
And there you have it.
News release distribution here looks like a game of chess-or best, a ‘house full’ party. Whatever the ring of strategy or surprise in a conversation, it adds a splash to the memories. Go ahead, make a release with panache-Windy City style!